But I still have issues with Stern itself. The problem with many arcades is that Stern is freaking everywhere. Yes, they are new, and parts are more readily available, but that isn't the concern; that would be the fact that they use almost exclusively licensed properties on their machines. Dear Stern: we are aware that you think people are stupid and will approach a pinball machine because it has a huge name slapped on it. Quite aware. But seriously, how the hell do you make a Big Buck Hunter pinball machine? Really? It seems like they grabbed the short straw on that one. My issues lie with Stern Pinball, not Stern Electronics who made many older machines. New Stern and old Stern are night and day.
And It's not like pre-1999 "new IP" machines are out of vogue, either. One of my favorite amusement parks got an Avatar machine which was moved into the same room where Theatre of Magic used to be. Brokenhearted, I checked in the park's other arcade and, sure enough, there was Theatre, they just moved it. While casually chatting with one of the staff I found that they wouldn't get rid of Theatre because it earned too much.

During production Theatre was going to be based upon David Copperfield, which would make it a licensed machine, but Copperfield pulled out of the deal extremely close to the deadline, and they had to improvise. The "magic trunk" is actually a remnant of one of Copperfield's bigger tricks. But the challenge lay in the team trying to make something completely original by the deadline and this is what they came up with! It was presented in such a way that it still has earning power 16 years later. This is an example of creative power at work and how great ideas come about through hard thought. They could've dropped the project entirely and didn't, instead transforming it into what is now my favorite pinball machine and the favorite pinball machine of many others.
(For another example of an ingenious original IP, check out Cirqus Voltaire, but good luck finding/playing that one outside of an emulator, as it is extremely rare out in the wild, and hats off to the lucky bar/business that happens to have one. It's a completely original property with no licenses and it tends to rank higher than and sells for more than Theatre. Sometimes the two machines are considered sisters.)
Some of the best machines of all time are licensed. The Twilight Zone and The Addams Family are the two best examples in this respect. Even Stern has the phenomenal Lord of the Rings and the excellent Family Guy and Pirates of the Caribbean machines under their belt. But at least WMS and Gottlieb (while they were around) mixed it up a little between original and licensed ideas. There is no creativity with Stern.
This is Stern's track record:
- Harley Davidson (1999; 2nd revision 2002, slightly updated of the Sega game)
- Striker Xtreme (2000)
- Sharkey's Shootout (2000)
- High Roller Casino (2001)
- Austin Powers (2001, designed by John Borg and based on the Austin Powers film series)
- Monopoly (2001) produced by Pat Lawlor Design (PLD), based on the game Monopoly and rumoured[citation needed] to originally be planned for the Pinball 2000 platform)
- NFL (2001) (basically a modification of Striker Xtreme)
- RollerCoaster Tycoon (2002) produced by PLD)
- Playboy (2002, originally planned for the Pinball 2000 platform,[citation needed] prototype exists)
- The Simpsons Pinball Party (2003)
- Terminator 3: Rise of the Machines (2003) produced by Steve Ritchie Productions [SRP])
- The Lord of the Rings (2003)
- Ripley's Believe It or Not (2004, produced by PLD, based on the series Ripley's Believe It or Not)
- Elvis (2004) produced by Steve Ritchie Productions (SRP)
- The Sopranos (2005, based on the series The Sopranos)
- NASCAR (Grand Prix in Europe) (2005; produced by PLD)
- Dale Jr (600-unit limited edition,[citation needed] based on the NASCAR game with new Dale Earnhardt,Jr, #8 art package)
- World Poker Tour (2006) produced by SRP
- Pirates of the Caribbean (2006) (based on the movie Pirates of the Caribbean)
- Family Guy (2007; produced by PLD)
- Spider-Man (2007; produced by SRP, based on the
- Spider-Man films)
- Black Suited Spider-Man (Limited edition version of Spider-Man game with new art package, mirrored backglass, webbed chrome side armor and shaker motor)
- Wheel of Fortune (2007) (based on the TV show Wheel of Fortune)
- Shrek (2008) (based on all three movies; produced by PLD; modified version of Family Guy)[citation needed]
- Indiana Jones (2008) (based on all four movies)
- Batman (2008) based on the films Batman Begins and The Dark Knight)[2]
- CSI: Crime Scene Investigation (2008; produced by PLD, based on the TV show CSI: Crime Scene Investigation)[3]
- 24 (2009; produced by SRP, based on the TV show 24)[4]
- NBA (2009) Lonnie Ropp, Gary Stern (designers) Based on the older Sega pinball Space Jam
- The Lord of the Rings Limited Edition (Dec. 2009) gold mirrored backglass, shaker motor, gold package.
- Big Buck Hunter (2010) John Borg (designer)
- "Iron Man" (2010) John Borg (designer), [5]
- "AVATAR" James Cameron's (2010) John Borg (designer) [6]
- "AVATAR Limited Edition (250 units)" James Cameron's (2010) Shaker motor, Chrome trim, white powerball, additional code, moving AMP suit feet, motorized transporter pod lid, and additional figures added. [7]
- "Rolling Stones" (2011) [8]
- "Rolling Stones Limited Edition" (350 units) Includes a real screened backglass, white powerball, shaker motor, 2 under playfield magnets, up-post and 2 outer post ball savers activated by 2 additional flipper buttons.
- "TRON" (2011) John Borg (designer) [9]
- "TRON Limited Edition" (400 units) Chrome trim, Color changing fiber optic light tubes that run on both ramps, additional code, moving recognizer toy, and 4-bank drop targets instead of stand ups. [10]
Then again, this raises another question: is this the fault of Stern? The pinball industry today is on its way out in favor of console games and big names. Let's face it. Everywhere I go I see machines like "Guitar Hero Arcade" and feel like smashing it in. First of all, Guitar Hero Arcade was made and perfected a looooong time ago. It's called GUITARFREAKS. Being a big DrumMania player, I have always felt dismayed that the Bemani series played second fiddle to the americanized portrayal of "rawk" that is Guitar Hero.
But I digress. The mentality of today's consumer is different than the mentality of the consumer in pinball's golden years. Today it's "if I don't know what it is, I'm going to stay far away from it and if it bores me, I'm going back to Call of Duty." Sad but true. Taking this into consideration, it might actually hurt Stern commercially to produce an original machine. They would probably lose more than they would make. But I'm just so sick of having to see these licensed names on pinball machines just to have people play them. It's sad, really, both on the part of Stern for not taking some kind of risk and just grabbing up licenses, and the intended demographic for its ignorance of pinball. In a couple of generations, our children will probably be asking us "what's pinball?" and we'll be dismayed by having to explain it to them.








contemplative